We Open Doors
For You!
The Times is a welcome visitor in more than 84% of all households
in Williams County. That means we're reaching more than 32,000 residents of
Williams County every day of the week.
That massive paid circulation is the key that opens the door to
more sales. Call or Email us at The Times for more details regarding market research
and we'll be happy to prove our point. 419-636-1111.
Advertising Rates - 6 Column Format
Retail Advertising Rate
(Non-Commissionable)
Effective Oct. 1, 2007.
Open Rate $10.00 per column inch
Charity, Civic Rate $8.00 per column inch
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Local Yearly Bulk Rate Schedule
| | Display Advertising Contracts | |
100" per year | $8.94 PCI | |
200" per year | $8.60 PCI | |
400" per year | $8.45 PCI | |
800" per year | $8.38 PCI | |
1,500" per year | $8.26 PCI | |
2,500" per year | $8.15 PCI | |
4,000" per year | $8.10 PCI |
Incentive Discounts
| | Full Page Discount | |
A 50% discount will be allowed for a full page ad pick up
(repeated) a second time within seven days. | |
Weekend Edition Repeat | |
Any size advertisement placed Monday through Friday may be
repeated without changes at 30% off the earned rate the Saturday of the
same week (specials excluded). |
Promotion-4 Ad Special | |
1st ad is full price; 2nd ad is 25% off; 3rd ad is 35% off; 4th
ad is FREE. All ads must run within 7 days. No changes. Ad
must be at least 10 column inches. |
National Advertising Rate (Commissionable)
| |
$11.80 per column inch (commissionable). National rate
commissionable plus 2% allowed for payment by 25th of month following
publication. 15% allowed to recognized advertising agencies. No
camera-ready discounts allowed. | |
National Open SAU Rate | $11.80 PCI | |
National Classified (9 Column format) | $10.45 PCI |
(Agency Commissionable)
| |
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Pre-print Rates
Non-duplicated delivery
pre-printed inserts---The Bryan Times/ad pac
delivery service | |
General Specifications | |
8 x 11 Sheet | $42 per m | |
8 page tab | $48 per m | |
12 page tab | $50 per m | |
16 page tab | $52 per m | |
20 page tab | $54 per m | |
24 page tab | $56 per m | |
28 page tab | $58 per m | |
32 page tab | $62 per m | |
52 page tab per 12 months | less $8 per m | |
24 pre-prints per 12 months | less $6 per m
| |
12 pre-prints per 12 months | less $4 per m
| |
Contracts apply only to full run circulation of 10,700.
All pre-print dollar volume is credit toward filling ROP contracts.
Pre-print Contract Rates -For details call Tom Voigt,
General Manager, 419-636-1111
Pre-print Deadlines - BRYAN TIMES: Three days prior insertion.
TMC: Thursday noon prior to next week's insertion.
Pre-print Delivery - Skids Preferred.
Delivery: 7 a.m. - 3 p.m. Monday thru Friday
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Color Rates
Color Advertising - (B/W base plus Flat Color Charge) | |
1 - Color | $95.00 | |
2 - Colors | $170.00 | |
3 - Colors | $240.00 | |
National Color Rate - $100 for each color
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Special Sections/Special Pages
a. TV/Entertainment Rates
- Daily (Monday through Saturday) TV Section is published
on stock newsprint in The Bryan Times.
There is no premium charge for the TV Section.
b. Special Pages
- Food Advertising - Monday.
- Business Review Page - every Tuesday, $99 per month, six
month minimum.
- Business Page - every Tuesday, regular display rates.
- Farm Page - every Wednesday, regular display rates.
- Church Page - every Friday $4.50 per week per signature.
Church ad $6.00 per block per week.
- Football Pages - regular display rates during football
season.
- Civic Pages - $28 per signature.
- Real Estate Page - every Friday, $60.00
- Service Directory, Friday & Saturday, $31.00 per month
c. Little Giant Ad Plans
- #1 Giant Plan 2" Ad
2 Days a week for 1 month (8 ads) $98 - savings of $34.80 from Reg. Rates
- #2 Giant Plan 2" Ad
3 Days a week for 1 month (12 ads) $159 - savings of $42.20 from Reg. Rates
- #3 Giant Plan 3" Ad
2 Days a week for 1 month (8 ads) $159 - savings of $42.20 from Reg. Rates
- #4 Giant Plan 4" Ad
2 Days a week for 1 month (8 ads) $209 - savings of $56.60 from Reg. Rates
- #5 Giant Plan 6" Ad
2 Days a week for 1 month (8 ads) $299 - savings of $99.40 from Reg. Rates
ALL ADS MUST BE PREPAID.
Rop Depth Requirements
Standard page Minimum display advertisement acceptable: 1
column x 2 inch. Advertisements over 19 inches deep will be billed full
column depth.
Tabloid page Minimum display advertisement acceptable: 1
column x 2 inch. Full Tabloid page - 5 column x 11.625 inch.
Closing Times (Deadlines)
Two (2) working days preceding publication.
Color - add one day.
Cancellations - 11 a.m. day before publication.
Mechanical Measurements
a. Printing Method : Gross Community Offset Press
b. Email: ads@bryantimes.com
c. 25" WEB sizes (6 Colmn): Size of printed area: 11.625 inches (wide) x 21 inches (deep). 1 column equals 12.5 picas.
1 Column.............................1.833"
2 Columns..........................3.792"
3 Columns...........................5.75"
4 Columns...........................7.708"
5 Columns...........................9.677"
6 Columns...........................11.625" (784 Picas)
GUTTER...............................1/8" (9 Points)
FULL PAGE...........................6 Column (11.625"x21")
FULL TABLOID PAGE..............5 Column x 11.625"
Double Truck (two facing pages across gutter): 25 inches wide x 21 inches deep. Billed as 13 column wide. Ads printed across the gutter will be billed for an extra column.
Tabloid Size (Special sections and Entertainment section). Size of printed area: 10 13/16 inches (wide) x 11.625 inches (deep). 5 columns x 11.625".
CD Open Rate...................................$9.37 per column inch
Auction Rate.....................................$7.46 per column inch
National Classified Rate.....................$10.45 per column inch
Civic Rate..........................................$7.21 per column inch
Classified Line Rates
MasterCard, Discover, and Visa welcome
Assure yourself of Best results with our low cost 4-day plan
(Cancel any time you wish - Pay only for the days your ad appeared)
Deadline Monday - Thursday, 1:30 p.m. day preceeding publication
Saturday deadline is 10:30 a.m. Friday. Monday want ads must be in the office before 3:00 p.m.
on Friday.
Rates Effective October 1, 2007
examples:
4 lines-1 day
$5.80-cash
4 lines-2 days
$7.90-cash
4 lines-3 days
$9.30-cash
4th day
FREE
Minimum charge 4 line. Abbreviations not permitted. Figure three words per line.
Newspaper is responsible for only one incorrect insertion and reserves the right to edit or reject all copy.
ALL ADS MUST BE PAID IN ADVANCE.
No ads will be charged unless phone number is provided.
Classified Line Rate Contracts
Minimum 9 lines per day 49¢ per line.
Minimum 3 lines per day 52¢ per one
Classified Pages - 8 Columns | |
1 Column | 1 5/16" | 6 Columns | 8 5/8" | |
2 Columns | 2 13/16" | (Same as 4 on 6 column format) | |
3 Columns | 4 1/4" | 7 Columns | 10 1/8" | |
| 8 Columns | 11 9/16" | |
4 Columns | 5 3/4" | |
5 Columns | 7 3/6" | | |
Gutter | 1/8" or 9 Points | |
Full Page | 8 Columns (11.625" x 21") |
How to Place a Classified Ad
We're open . . .
When it's time to buy or sell an item...think CLASSIFIED. Any inquiry
concerning the placing of a Classified Ad should be made to our Classified
Advertising Department. Garage Sale and personal ads must be prepaid when placing at our office. Free signs and balloons.
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Weather Banner Ads
Open Rates
6x1"...................$65
6x2".................$110
6x3".................$155
Civic Rates
6x1"...................$50
6x2"...................$95
6x3".................$130
Site Banner Ads
Increase your internet visability by putting your hyperlinked banner ad on Bryan Times site pages. Image size must be 470x60 in pixels.
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Link or ad location | Monthly rates:
| | |
| | |
1-12 |
B.T. Home page | $150.00 | |
Top Story Page | $100.00 | |
Sports Pages | $75.00 | |
Circulation Page | $75.00 | |
Classified Advertising Page | $75.00 |
More Advertising Information
Commissions and Terms of Payment
Advertising Rate Policies
Contract and Copy Regulations
Countyline Advertising Rates
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